Question 1

What is business consulting?

Accepted Answer

Consulting helps you make better decisions about growth, finances, and operations.

At Berry, we analyze your numbers, implement processes, and define KPIs. The goal is sustainable growth.

We don't make pretty presentations that stay in the drawer. We enter your operation, identify what's stuck, implement what works.

Question 2

What is the role of consulting?

Accepted Answer

Diagnose problems. Propose solutions. Monitor execution.

We work from financial restructuring to process optimization. The focus is to increase competitiveness and prepare sustainable growth.

You master your market. We master management. Together, your company grows.

We free your time for important decisions. Not for putting out fires.

Question 3

What's the difference between consulting and coaching?

Accepted Answer

Consulting works with diagnosis, data, and concrete recommendations. Coaching works with personal development and motivation.

Berry delivers diagnosis + planning + execution. We don't just do theory. We don't just do motivation. We make it happen.

Question 4

What sets Berry apart?

Accepted Answer

Traditional consulting delivers a presentation and leaves. We stay. We implement. We adjust. We make it work.

We work 100% online. Agility without travel costs. Close monitoring without blocked schedules.

We've served 4,000+ companies in 30+ segments since 2017. Tested methodology. Adapted to your reality.

Question 5

What types of companies do you work with?

Accepted Answer

Small and medium-sized companies ready for organized growth.

We serve from 2 to 200+ people. What matters is growth potential and willingness to change.

If you sell B2B, have relevant average ticket, want to grow with method (not luck), it probably makes sense.

Question 6

What types of consulting do you offer?

Accepted Answer

Six main areas:

Financial — Organize your cash. Understand your numbers. Discover where you lose money.

Sales — Structure sales process. Train the team. Create predictability.

Planning and Management — Planning that works. Less improvisation, more growth.

People Management — Engaged team. Solid culture. Lower turnover.

Marketing — Attract real customers. Strategies with real return.

Processes — Operation without bottlenecks. Less rework, more efficiency.

Question 7

What are the most sought-after services?

Accepted Answer

The five most demanded:

- Financial — financial optimization and profitability increase
- Sales — sales structure and conversion increase
- Planning — strategy and management structuring
- Processes — operational efficiency and rework reduction
- People — team and culture structuring

Question 8

When to hire?

Accepted Answer

Hire if you have:

Irregular growth — grows, but without consistency

Expenses out of control — money comes in and disappears

Lack of clarity — don't understand or don't trust your numbers

Absence of processes — everything in your head, constant rework

No clear goals — want KPIs and professional processes

If any of the above is your case, let's talk.

Question 9

My company is small. Does it work for me?

Accepted Answer

Yes. Small companies benefit most. They create a solid foundation from the start. They avoid problems that appear during growth.

We serve from 2 to 200 people. What matters is willingness to have method.

The sooner you structure, the less you destructure later.

Question 10

Do I need to understand management to hire?

Accepted Answer

No. If you already understood everything, you wouldn't need consulting.

We translate technical to practical. You don't become an expert. You learn enough to decide better.

You master your market. We master management. Together it works.

Question 11

I tried before and it didn't work. Why would it be different?

Accepted Answer

Most fail in execution, not in planning.

Traditional consulting: beautiful document in the drawer. Flowcharts nobody follows.

Berry: we implement, train, monitor, adjust. The plan becomes reality.

Theory serves implementation. Not the other way around.

Question 12

My operation is very specific/dynamic. Does it work?

Accepted Answer

It works. And you need it even more.

Dynamic: the more dynamic, the more you need direction. Planning doesn't eliminate change. It organizes how you respond.

Specific: that's why we do diagnosis. We don't bring a ready formula. We understand your reality. We adapt.

We serve 30+ segments. Management principles are universal. Adaptation is in the diagnosis.

Question 13

How does it work?

Accepted Answer

Four stages. Always.

Stage 1 - Diagnosis
We analyze numbers, processes, team, market. We identify bottlenecks and opportunities. You receive a report with real problems.

Stage 2 - Planning
We design a solution for your reality. Clear objectives. Realistic goals. Detailed action plan.

Stage 3 - Implementation
We put it into practice. Tools. Training. Materials. Processes. Theory becomes action.

Stage 4 - Monitoring
We monitor results. We adjust course. We optimize. Planning serves action.

Question 14

How does the diagnosis work?

Accepted Answer

We talk. Really. It's not an automatic form.

Depending on the service:

- Financial: cash flow, income statement, costs, cycle
- Sales: funnel, conversion, process, performance
- Processes: mapping, bottlenecks, rework
- Planning: structure, challenges, priorities

No beating around the bush. If it makes sense, we say so. If it doesn't, we say so too.

You receive a report with problems, opportunities, and next steps.

Question 15

What's included?

Accepted Answer

Varies by type of consulting. The basics:

- Diagnosis — analysis of current situation
- Planning — where to go and how to get there
- Implementation — we put it into practice
- Training — we train your team
- Tools — processes, dashboards, indicators
- Monitoring — we monitor and adjust

We work 100% online. Video meetings. Continuous support. Close monitoring without travel costs.

Question 16

Why 100% online?

Accepted Answer

Because it works better.

- Agility — no travel schedule
- Proximity — constant support, not monthly visits
- Performance — real-time monitoring
- Cost-benefit — investment all goes to consulting
- Flexibility — we serve anywhere

Digital is not distant. It's faster, more efficient, freer.

Question 17

Do you plan or implement?

Accepted Answer

Both. That's the difference.

We create strategy. We implement together with you. We train. We adjust. We monitor.

Structuring happens in parallel. Your operation doesn't stop. There may be workshops, but nothing that gets stuck.

Question 18

How does monitoring work?

Accepted Answer

Two options:

Project — Beginning, middle, and end. We deliver everything. You continue alone.

Retainer — Monthly ongoing. For constant improvement and strategic support.

In both: you keep everything. Processes. Tools. Trained team. We don't create dependency.

Question 19

How much does it cost?

Accepted Answer

Varies according to:

- Scope and complexity
- Operation size
- Duration and model (project or retainer)
- Type of consulting

We don't have a single package. Each company is different. We understand your scenario. We build a proposal that makes sense.

After diagnosis, you receive a proposal with scope, deadline, and investment. No surprises. No hidden costs.

For pricing, schedule a conversation.

Question 20

How does hiring work?

Accepted Answer

Two options:

Project — Beginning, middle, and end. Specific problem, specific solution.

Retainer — Monthly ongoing. Constant improvement.

No eternal contracts. No abusive clauses. You choose what makes sense.

Question 21

What if I don't like it? Is there a guarantee?

Accepted Answer

Satisfaction guarantee: 7 days after first meeting, cancel and receive 100% back. After that, cancel with 30 days' notice.

We trust the work. But we understand it's not always the right match.

We guarantee method, dedication, delivery. Processes. Tools. Trained team.

But results depend on execution. Who executes is you. If you do your part, you'll see change. If you don't, no consulting will save you.

We don't guarantee specific numbers. There are variables outside our control. But method executed with discipline generates results.

Question 22

Will I need to buy software or hire people?

Accepted Answer

Software: not necessarily. We optimize what exists. If needed, we recommend. We don't push sales. The problem is usually lack of process, not tools.

People: unlikely initially. We optimize what you have. If you need to hire, we'll say when and what profile.

Goal: do more with what you have.

Question 23

How long to see results?

Accepted Answer

Depends on the service.

First insights: first meeting. You leave with clarity about the problem.

Initial results:

- Organization: 2-4 weeks
- Visible changes: 30-60 days
- Significant results: 90 days

Complete implementation:

- Diagnosis + Plan: 4-6 weeks
- Implementation: 60-90 days
- Cultural transformation: 12-18 months

It's not magic. We don't stall for years. Changes appear soon: organization, clarity, better decisions.

Sustainable growth is a process.

Question 24

What's the duration?

Accepted Answer

Depends on the project.

At the beginning, we define the schedule together with you.

Typical:

- Specific project: 3-6 months
- Retainer: as long as it makes sense
- Complete transformation: 6-12 months

The essential: implement well. Lasting result, not temporary.

Question 25

Will I have to stop operations?

Accepted Answer

No. Structuring happens in parallel. Team continues working.

No stopping everything. Gradual changes. Routine doesn't flip upside down.

There may be workshops, but nothing that gets stuck.

Question 26

What if I don't have time?

Accepted Answer

This excuse keeps people stuck for years.

Truth: you don't need time. You need organization. That's what we do: free time by organizing chaos.

Without time, the problem is priority management. We solve that too.

Structuring requires initial dedication. But it frees the time you spend putting out fires.

Question 27

Will I change everything at once?

Accepted Answer

No. We prioritize. We implement in stages.

Small changes already generate impact. We start with what brings quick results. Then we expand.

Gradual change beats chaotic revolution.

Question 28

What remains after?

Accepted Answer

Everything:

Documentation:

- Detailed diagnosis
- Strategic plan
- Mapped processes
- Manuals (SOPs)
- Playbooks

Tools:

- Dashboards
- Configured systems (CRM, ERP, financial)
- Spreadsheets and templates
- Automations

Trained team:

- Trained team
- Developed leadership
- Transferred knowledge

Your company knows how to execute alone. We don't create dependency. We create autonomy.

If you want monitoring later, we offer it. But you have everything to continue alone.

Question 29

Do you guarantee revenue increase?

Accepted Answer

We don't guarantee specific numbers. There are variables outside our control: market, economy, execution.

We guarantee:

- Method tested in 4,000+ companies
- Dedication during the project
- Delivery of everything agreed
- Implementation not just theory

Results depend on execution. Who executes is you.

If you follow method, implement changes, train team, monitor indicators... you'll see growth.

We've seen: +40-60% revenue, -20-30% costs, +30-50% conversion. When there's commitment.

Question 30

How do you measure success?

Accepted Answer

By tangible results, not activities:

Financial:

- Revenue, margin, costs
- Organized cash flow
- Predictability

Operational:

- Reduced rework
- Higher productivity
- Better processes

Commercial:

- Conversion, ticket, sales
- Predictable revenue

Management:

- Strategic clarity
- Engagement
- Lower turnover

Most important indicator: is your company better now?

Question 31

How does Financial Consulting work?

Accepted Answer

We do:

- Organize processes (accounts, reconciliation, entries)
- Implement tools (income statement, cash flow, projections, balance sheet)
- Define indicators (margin, ROE, cycle, liquidity)
- Create real-time dashboard
- Train team

You'll have:

- Clarity in numbers
- Predictability (60-90 days)
- Cash control
- Personal/Business separation
- Data-driven decisions

First results: 90 days.

Question 32

How does Sales Consulting work?

Accepted Answer

We do:

- Map and optimize funnel
- Create sales playbook
- Implement CRM
- Train team (techniques, objections)
- Define metrics and goals

You'll have:

- Documented and replicable process
- Trained and aligned team
- Predictable revenue
- Higher conversion and ticket
- Sales dashboard

With method: difference in 30 days. From scratch: 60-90 days.

Question 33

How does Process Consulting work?

Accepted Answer

We do:

- Map current processes (AS-IS)
- Identify bottlenecks and waste
- Redesign optimized (TO-BE)
- Implement with training
- Create documentation (SOPs)
- Define indicators

You'll have:

- Operation without bottlenecks
- Clear processes
- Less rework
- Aligned team
- Continuous improvement

Confused processes: 30 days. From scratch: 60-90 days.

Question 34

How does Planning Consulting work?

Accepted Answer

We do:

- Complete diagnosis
- Strategic plan (objectives, strategies, goals)
- Management routines
- Indicators and KPIs
- Monitoring tools
- Meeting rituals

You'll have:

- Clear direction
- Defined priorities
- Structured routines
- Aligned team
- Strategic execution

Diagnosis + Plan: 2-4 weeks. Implementation: 60-90 days. Clarity: first weeks.

Question 35

How does People Consulting work?

Accepted Answer

We do:

- Climate and culture diagnosis
- HR structuring
- Leadership development
- Training programs
- Culture and values definition
- Retention policies

You'll have:

- Engaged team
- Strong culture
- Prepared leadership
- Structured HR
- Lower turnover

First results: 3-6 months. Cultural transformation: 12-18 months.

Question 36

How to start?

Accepted Answer

Five steps:

1. Schedule a conversation
Form on the website. Describe situation and challenges. Or direct WhatsApp.

2. Initial conversation (30-45min)
Videoconference. We understand challenges. No cost. No commitment. No pressure.

3. Proposal
If it makes sense, we present service, investment, deadline. Clear and transparent.

4. Decision
You choose. No aggressive sales. Not the right time, no problem.

5. Start
Diagnosis, meetings, monitoring.

No bureaucracy. Straight to the point.

Question 37

Is the first conversation paid?

Accepted Answer

No. 100% free. No commitment.

We want to understand if we can help before proposing investment. You need to know the methodology before deciding.

30-45 minute conversation:

- You share challenges
- We ask questions
- We present how we help (if we can)
- You decide

No tricks. Honest conversation about your business.

Question 38

Do you serve other states/countries?

Accepted Answer

Yes. 100% online. Anywhere in Brazil and the world.

We've already served all Brazilian states and other countries. Close monitoring regardless of location.

We work in the time zone that works best.

Question 39

What's the next step?

Accepted Answer

Schedule a conversation. Website, WhatsApp, or form.

We'll understand:

- Your main challenge
- Where you want to go
- If and how we help

No aggressive pitch. Honest diagnosis. If it makes sense, a proposal that works.

Worst decision: not deciding. Second worst: postponing.

If your company has potential to grow better, let's talk.

Frequently Asked Questions

1. Understanding Consulting

What is business consulting?

What is the role of consulting?

What's the difference between consulting and coaching?

What sets Berry apart?

What types of companies do you work with?

What types of consulting do you offer?

What are the most sought-after services?

2. When to Hire

When to hire?

My company is small. Does it work for me?

Do I need to understand management to hire?

I tried before and it didn't work. Why would it be different?

My operation is very specific/dynamic. Does it work?

3. Methodology

How does it work?

How does the diagnosis work?

What's included?

Why 100% online?

Do you plan or implement?

How does monitoring work?

4. Investment

How much does it cost?

How does hiring work?

What if I don't like it? Is there a guarantee?

Will I need to buy software or hire people?

5. Time and Results

How long to see results?

What's the duration?

Will I have to stop operations?

What if I don't have time?

Will I change everything at once?

6. What Remains

What remains after?

Do you guarantee revenue increase?

How do you measure success?

7. By Specific Area

How does Financial Consulting work?

How does Sales Consulting work?

How does Process Consulting work?

How does Planning Consulting work?

How does People Consulting work?

8. How to Start

How to start?

Is the first conversation paid?

Do you serve other states/countries?

What's the next step?

The numbers speak for themselves

Your management works better when you know exactly what to do