Stop copying competitors. Build something they can't replicate.
We identify and develop sustainable competitive advantages that protect margins and keep competition at bay. No marketing tricks. Just real differentiation.
62 companies built defensible advantages in the last 2 years
Everything you do, your competitors copy within weeks.
You launch a new product. Competitors copy. You improve service. Competitors copy. You adjust prices. Competitors react immediately.
In the end, everyone offers the same thing. And when everything is equal, only price remains as a selection criterion.
The result: you work hard to innovate, but never manage to distance yourself from the competition. Margins fall, customers migrate, and you're stuck in a race where nobody wins.
Competitive advantages based on assets others don't have access to.
We analyze your business and market to identify where you can build differentiation that isn't easily copied: proprietary processes, unique positioning, exclusive relationships, or capabilities difficult to replicate. It's not branding. It's creating real barriers that protect your market position.
How it works
Competitive Audit
We map direct and indirect competitors, identifying what they do well and where they're vulnerable.
Unique Assets Analysis
We identify resources, capabilities, or positions you have that are difficult to copy: technical expertise, customer base, proprietary data, internal processes.
Advantage Development
We build a strategy that transforms your unique assets into tangible differentiation that the market values and pays more for.
Implementation and Defense
We create an execution plan and mechanisms to protect your advantage over time.
Concrete Results
55% reduction in direct comparison with competitors
Customers stop comparing prices when differentiation is clear and relevant.
Average 40% increase in customer retention
Real competitive advantage creates switching costs. Customers don't leave because they can't find the same value elsewhere.
30% growth in gross margin
Sustainable differentiation allows premium pricing without market resistance.
What's included
Complete Competitive Mapping
Detailed analysis of 5 to 10 main competitors: positioning, strategy, strengths, weaknesses, and recent moves.
Differentiation Matrix
Document that identifies exactly where you differentiate today and where you can build advantage in the future.
Moat Strategy
Plan to create entry barriers that make it difficult or prevent competitors from copying your position: network effects, economies of scale, intellectual property, exclusive relationships.
Capabilities Roadmap
Clear sequence of investments in processes, technology, or people that build advantage over time.
Value Communication Plan
Messages and narratives that make your differentiation clear to the market without revealing competitive secrets.
Competitive Monitoring
System to track competitive movements and adjust strategy before losing position.
Stop Competing in the Same Game
No commitment. 60 minutes to identify where you can build differentiation that competitors can't copy.
Frequently Asked Questions
Yes. Competitive markets have more differentiation opportunities because most companies compete the same way. Those who break the pattern gain space.