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Structure Your Commercial Operation Once and For All

Transform sales from a chaotic department into an integrated system that works, scales, and delivers predictable results.

Over 200 companies have already structured their operations with Berry®

Your sales area is disorganized

Each person sells their own way. There's no standard, no method. When someone leaves, you lose not just a salesperson, but all the knowledge that went with them.

Information gets lost between systems. Outdated CRM, parallel spreadsheets, WhatsApp conversations. Nobody knows for sure what's happening.

There's no coordination between areas. Marketing generates leads that sales doesn't work. Sales promises what operations can't deliver. Everyone working, nothing working together.

You can't make decisions with confidence. Incomplete data, undefined processes, results that vary without clear explanation. Growing this way is gambling in the dark.

The solution is integrated structure, not isolated patches

We organize your complete commercial operation: people, processes, tools, and data working as a single system. You gain control, predictability, and real capacity to grow.

Our method structures everything from demand generation to after-sales, creating clear flows, defined responsibilities, and integration across all touchpoints. We don't just fix sales. We fix the entire operation.

How we structure your operation

Complete diagnosis

We map the entire operation: people, processes, tools, information flow. We identify what's blocking progress.

Structure design

We define clear roles, integrated processes, and data flow that makes sense. Everything documented, nothing improvised.

Coordinated implementation

We implement the new structure with all areas involved. We train teams, configure systems, ensure adoption.

Operation and refinement

We monitor the first cycles, adjust what's needed, and deliver an operation running independently.

What you gain

Total operation control

Know exactly what's happening at each stage. Leads, pipeline, conversion, results. Everything visible, everything traceable.

Scalable growth

Add people, increase volume, expand markets. The structure holds because it doesn't depend on heroes or workarounds.

Real efficiency

Eliminate rework, lost information, and wasted effort. Your team does more with the same time because everything is organized.

Stop operating on improvisation

Structure your commercial operation now. Gain control, scale safely, and build a system that works without you needing to be in everything.

Free diagnosis. Implementation only if it makes sense for you.

Frequently asked questions

Between 8 and 16 weeks, depending on the size and complexity of the operation. You start seeing changes in the first weeks.

Structure Sales Team | Commercial Operation That Scales