Stop guessing. Use data to decide with precision.
We implement data structure and analysis that transforms information into clear decisions. You invest resources where return is predictable, not where it seems right.
67 companies replaced intuition with data and increased accuracy in strategic decisions
You decide without knowing if you're right until it's too late.
Every important decision becomes a debate of opinions. You invest in a new channel without knowing if it will pay off. You cut costs without understanding the real impact. You hire because it seems necessary, not because the numbers show it.
When you discover the decision was wrong, you've already burned time and money that won't come back.
The result: resources wasted on bets that don't pay, opportunities lost due to lack of clarity, and the feeling of flying blind.
Data infrastructure that connects information to concrete decisions.
We structure collection, analysis, and visualization of data that matters for your most critical decisions. You see cause and effect, identify patterns before the competition, and act with confidence based on evidence. It's not a pretty dashboard. It's an intelligence system that guides where to invest, where to cut, and where to double down.
How It Works
Critical Decision Mapping
We identify the 5 to 10 most important decisions you make: where to invest, what to prioritize, when to hire, which products to develop, which customers to focus on.
Metrics Definition
For each decision, we define what data needs to be captured and how to interpret it to generate clear action.
Collection and Analysis Structure
We implement systems that automatically capture data and transform it into actionable insights.
Decision Framework
We create objective criteria for each type of decision: when yes, when no, and what signals to monitor.
Concrete Results
65% increase in investment hit rate
Data-driven decisions reduce bad bets. You invest where evidence shows return.
40% reduction in decision time
When data is clear, opinion debate ends. Team aligns fast and executes.
3x higher ROI on strategic initiatives
Data-driven prioritization concentrates resources on the highest-impact levers.
What's Included
Current Data Audit
Analysis of what data you already capture, where critical gaps exist, and what information is available but not used.
Executive Dashboard
Panel with essential metrics for strategic decisions: financial health, channel performance, operational efficiency, product indicators.
Analysis Reports
Structure of periodic reports that answer specific business questions: where's the bottleneck, which channel yields more, which segment has the highest LTV.
Experimentation Framework
Methodology to test hypotheses quickly and cheaply before investing heavily: A/B tests, MVPs, controlled pilots.
Attribution Model
System that connects investment to result: how much each channel, campaign, or initiative actually contributes to revenue.
Documented Decision Criteria
Playbook that defines which metrics to observe and what thresholds to use for each type of recurring decision.
Decide with Precision, Not Hope
Data doesn't eliminate risk. But it transforms bets into informed decisions where you know the probability of success.
No commitment. 60 minutes to identify what data you need to make your most critical decisions.
Berry® — Strategy that executes, not just promises.
Frequently Asked Questions
Not necessarily. We start with what you already have: spreadsheets, CRM, ERP. New tools come in only when ROI justifies it. Simple data well used is worth more than complex dashboards ignored.