Stop competing on price. Start competing on value.
We define the positioning that differentiates your company, attracts ideal clients, and justifies higher prices. No theory. Only implementation.
Over 200 companies repositioned in the last 3 years
You compete only on price because your customers don't see a difference
Your market is saturated. Your competitors offer the same as you. When customers compare, only price remains as a criterion.
You know your company delivers more value. But you can't communicate it in a way that justifies charging more.
The result: tight margins, price-sensitive customers, and the feeling of being trapped in a race to the bottom.
Strategic positioning based on data, not guesswork
We analyze your market, competitors, and customers to identify where you truly differentiate. Then we build a clear positioning that communicates this value tangibly. It's not rebranding. It's redefining how the market perceives your company.
How it works
Market Diagnosis
We map competitors, customers, and untapped opportunities in your sector
Positioning Definition
We identify your real differentiation and build the narrative that communicates value
Strategic Implementation
We adjust communication, pricing, and commercial approach to reflect the new positioning
Validation and Adjustments
We test in the market and refine based on real results
Concrete results
Average 35% increase in average ticket
Clients pay more when they understand the unique value you deliver
40% reduction in price objections
Faster sales when differentiation is clear from the first contact
Attraction of ideal clients
Correct positioning repels those seeking only price and attracts those who value results
What's included
Complete Competitive Analysis
Detailed mapping of direct and indirect competitors, identifying market gaps
Differentiation Matrix
Strategic document defining exactly where you stand out and why
Value Narrative
Ready-to-use messages for website, sales, and commercial materials
Pricing Strategy
Price adjustment aligned with new positioning to maximize margins
Implementation Plan
Clear roadmap on how to communicate the new positioning at all touchpoints
Stop competing on price
Your market has room for companies that deliver real value. You just need to position it correctly.
No commitment. No cost. 45 minutes to identify real differentiation opportunities.
Frequently asked questions
Diagnosis and positioning definition take 2 to 4 weeks. Market results appear between 30 and 90 days after implementation, depending on your company's sales cycle.