Set Prices that Sustain Your Business
Poorly calculated prices compromise your operation. You lose margin, undervalue your work, or drive away customers who would pay more.
Pricing structure implemented in 200+ businesses
You Face This
You charge for time, not for value delivered.
Your pricing ignores the real impact of your work on the client's business.
You compete on price because you don't know how to defend your value.
Without clarity about your differentiators, price becomes your only sales tool.
You don't know if you're making or losing money.
Your numbers look positive until you calculate real costs and realize you're working at a loss.
How We Structure Your Pricing
We define prices based on real data from your business and the market. We don't use generic formulas.
We map your direct and indirect costs, analyze the value perceived by customers, and build a pricing structure that protects your margin while maintaining competitiveness.
The Process
Cost Mapping
We identify all costs involved in delivering your product or service.
Value Analysis
We determine the real value you deliver to customers and how to communicate it.
Price Modeling
We create pricing structures aligned with your margin objectives and positioning.
Defense Strategy
We develop concrete arguments to justify your prices in negotiations.
Concrete Results
Average 32% increase in contribution margin
Adjusted prices without loss of sales volume.
40% reduction in negotiated discounts
Sales team knows how to defend the value of what they sell.
Total clarity on profitability per product
Decisions based on real numbers, not intuition.
What's Included
Complete Cost Spreadsheet
Tool to calculate the real cost of each product or service.
Pricing Matrix
Price structure by customer segment and volume.
Negotiation Scripts
Ready answers for price objections.
Sensitivity Analysis
Simulations of price change impact on margin.
Build a Pricing Structure That Works
Stop charging less than you're worth. Set prices based on real analysis of your business.
Free diagnosis. Implementation only if it makes sense for you.
Frequently Asked Questions
Not necessarily. Some products may be well-priced. Others may even be above market. The analysis shows where to adjust.